PR & Advertising

Moms & Munchkins a family-friendly blog filled with fun ideas for activities for kids, family fun, party ideas, travel tips, printable games, moms night out events, holiday fun and more!  The mission of Moms & Munchkins is to be a fun site with activity ideas for kids (& parents) of all ages.

As a reader, I am very drawn in by Moms & Munchkins. Cheryl and team  have a great mix of not only party planning ideas and reviews but also honest personal posts. I have been touched by her posts about family life and children. She has somehow managed the perfect blend of content that makes me feel like I know her like a friend. Moms & Munchkins is my go to blog for party planning and beyond!

As a blogger, I am continually inspired by Cheryl’s content, I can’t even begin to count the times that  Moms & Munchkins has triggered an idea in me! I keep coming back for more and have never been disappointed! ~ Tennille, Reader & Blogger at Frugalista Mamas

Moms & Munchkins was created in December 2011 and is steadily increasing readership. On Moms & Munchkins you’ll find activity & party planning inspiration for all ages. Whether you’re planning a child’s birthday party, a baby shower, a night out with the girls, your next family vacation or just a silly night in with your family, we have plenty of ideas and free printables for you. You can read more about Moms & Munchkins here on the About page.

Social Media Audience as of December 28, 2017:

In addition to my work on Moms & Munchkins, my writing has been featured in multiple print magazines and websites – you can see a full listing of these on my Features page. I am available for freelance writing services, please contact me to discuss creative options for your website or magazine.

Our readers love Cheryl’s fun, fresh and engaging party ideas! From adorable baby showers to fun in the sun picnic parties, Cheryl provides step-by step-instructions that make party planning from start to finish a piece of cake! ~ Ellen Percival, Publisher, Calgary’s Child Magazine

We have worked several large Canadian & US companies on ambassador programs and campaigns. I pride myself in providing creative advertising opportunities and I am continuously thinking outside the box. I continue to be a writer that brands are excited to work with and I believe that my enthusiasm and creativity contribute largely to my success. At the bottom of this page, I will provide links to a few of the campaigns I have been a part of.

Cheryl has worked on many campaigns for Mom Central Canada and has represented several of our clients as a brand ambassador. She always produces excellent work in a timely manner, and is wonderful to work with. As a valuable member of our blogger community, we have nothing but positive things to say about her and her work. It is creative, original, authentic and exactly what we’re looking for, every time. ~ Mom Central Canada

There are many fun & creative advertising options available through Moms & Munchkins. Below is a listing of the most popular options; however, I am open to discussing other creative ideas. We can work together to develop options that fit your brand and the Moms & Munchkins audience.

For a listing of current rates, please contact me cheryl{at}momsandmunchkins{dot}ca.

Brand Ambassador Opportunities:

I have participated in several brand ambassador opportunities with major Canadian & US brands. My storytelling skills & creative approach to these programs has earned the attention of many brands and has helped to develop strong brand relationships. Please contact me if you would like to discuss brand ambassador opportunities and the creative packages available.

Press Trips:

I write about both family travel & girlfriend getaways. I would be happy to hear more about your destination and how I can highlight it on Moms & Munchkins. I also have two other experienced Canadian travel writers on the Moms & Munchkins team.


I attend multiple blogging conferences every year and there are always creative ways to work in a sponsorship package. Please contact me so we can discuss your needs and decide on a package that is right for your brand.

Product Reviews:

I will review blog appropriate items such as women, mom, toddler, child, entertaining and party-related products. All product reviews must be family-friendly.  I will not review items that are used, sample sizes or items that have to be returned. Product reviews must meet a minimum value of $600 (combination of product plus compensation). Moms & Munchkins will not be responsible for shipping, taxes or duty charges. The turnaround time for reviews will be assigned upon receipt of the product.


Sponsoring a giveaway on Moms & Munchkins is an excellent way to increase awareness of your brand. I am happy to facilitate a giveaway for products valued at $100 or more. There are fees associated with conducting a giveaway without a product review. Moms & Munchkins will not be responsible for shipping prizes to giveaway winners.

Sponsored Posts:

Moms & Munchkins will only accept sponsored post inquiries that I feel are a good fit for my audience. Moms & Munchkins does not accept unsolicited free content, guest posts or text links.

Advertising Requirements & Guidelines:

  • All advertisements must be family-friendly.
  • I reserve the right to refuse any advertising that I feel is not a fit for my audience.
  • All payments are due in advance and are non-refundable.
  • Moms & Munchkins uses PayPal for receipt of payments.
  • Moms & Munchkins follows FTC Guidelines & Rules (including disclosure for products & payments received).
  • Following Google’s guidelines, all brand links in a sponsored post will be nofollow.

Moms & Munchkins is visited most frequently by females who are in the age range 25-34, have children, are college educated, browse from home and have an income of $60,000 – $100,000. For more information on Moms & Munchkins, myself, reader demographics and social media presence, please contact me for a copy of our media kit.


Campaign Samples:

This is just a small sample of the many campaigns I have worked on and the fabulous brands I’ve had the opportunity to work with:

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