Now that you have a location to meet, an online area for moms to join and share information, group rules established, it’s time to start locating members! You may already have a small group of friends that you want to invite to the group. Or maybe you are looking to meet new moms & munchkins in your area.
We used free advertising sites like www.kijiji.ca. Within a few days of posting our advertisements, we had 25 moms plus little ones. In the last two months, we’ve grown to 75 members – all from free advertising and word of mouth.
Another option for advertising is in your community newsletter. If the community association is sponsoring your group (allowing you space to use for your meetings), they’ll likely also give you free advertising space in your community newsletter. If your city has a website for sharing community information (community association websites, recreational guide for the city, etc.), many of these will also allow you to post an advertisement free of charge. See the “Ideas For Your City” section for some listings of these sites in your area.
Once you recruit a few members to your group, you’ll find that you’ll get a lot of new member requests just by word of mouth from other moms in the group.
In the next section, I’ll discuss activity ideas for your moms group.
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