Have you been to the baby department in Sears lately? They’ve recently completed some major renovations in everything from department layout through product selection. I’m thrilled to announce that I’ve been chosen as an ambassador for The Baby’s Room for Sears Canada. Over the next 6 months I’ll be making a lot of visits to Sears and sharing some exciting news with you! October is Everything Baby Month at Sears and they are celebrating with a large baby product sale during October 12th – 25th.
A few days ago, I took a trip to the new The Baby’s Room department at Sears and I can honestly say that I was really impressed. I met with a couple of associates there who gave me a tour of the department and told me about some of the changes they’ve recently made. Sears has completed a lot of research in the needs of parents with young children. For any of you that have had children, you know how overwhelming it can be to walk into a store filled with baby supplies. How do you know what you really need? What do you need for when the baby first comes home?
Sears is trying to help eliminate some of the confusion by focusing on the needs of parents & babies. Rather than provide a large department filled with every gadget you could buy for your baby, they are focusing on the essentials and then offering an excellent selection in the products that you actually need.
As an example, all babies need a place to sleep. In the store I visited, they used to have 2 cribs on display. Now they have 8 complete bedroom sets on display so you can see how the crib, dresser and change table could look in your home. Each baby room sample is shown with a bedding set, matching mobile, lamp, bumper bads, etc. This way you can actually see the entire set as it could be displayed in your home. You can take measurements, photos and actually have a close look at the quality of the products. Many of the products in the store have a code you can scan with your phone that provides a full description and list of specifications for the products you are inquiring about. This is a great way to do a little research so you feel confident that you are buying the product that is right for you. Members of The Baby’s Room team have received extensive training in the products so that they can help you make an informed decision about your purchase.
Sears understands the importance of convenience when shopping. For this reason, they have organized the store into a logical layout. For example, when you are looking for items related to travel (such as strollers, car seats, baby bags, and carriers), you’ll find these all organized in a common area. When you are shopping for items related to feeding, you’ll find the bottles, bottle warmers, blenders, yogurt makers, and bottle cleaning supplies all in one common area. I just have to tell you about how impressed I was with the feeding area! They have such a large selection of items to make feeding time easier. They have products to puree food, yogurt makers, products to safely heat baby’s food, containers for food storage, etc. When I first started my son on solid food, I knew I wanted to make everything for him myself. I had such a difficult time finding what I needed so I ended up paying a lot to order a popular product online and have it shipped to me. Sears understands how important feeding time is (and how wonderful it is to be able to make your own organic food) and they’ve stocked a large selection for this purpose. Another area I really liked was the baby bag area. They have so many stylish bags to choose from! I will be back to the store very soon to select my son’s cute holiday outfit. I want to buy him something that he can wear for family pictures and Christmas Day. They have such a cute selection of clothes for the holidays. I’m having a tough time choosing between a suit & tie or a sweater vest – they are all so cute! Don’t forget to visit Sears between October 12 – 25th for great deals during Everything Baby Month!
What is one baby product that you used that you would recommend to all your friends?
Disclosure: I am part of the Sears – The Baby’s Room Ambassador program with Mom Central Canada and I receive special perks as part of my affiliation with this group. The opinions on this blog are my own.